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What Files Should You Load on 16GB USB Drives

Last Updated: 13 June 2025

Custom plastic USB drives are a smart way to share marketing materials with clients and prospects. With 16GB of storage, they offer plenty of room for files that elevate your brand. This article highlights the best file types on 16GB USB drives for impactful marketing designed for businesses looking to shine in Australia’s competitive landscape.


Why Choose 16GB USB Drives for Marketing

A 16GB USB drive is cost-effective and spacious, perfect for promotional efforts. These portable, reusable drives work with most devices and leave a lasting impression, especially at events like Melbourne’s trade fairs or Sydney’s business expos.


Key Files to Include

3 USB drives

To make your USB drives effective, decide which files and clips you have that are targeted to your audience. Here are some files you can ask us to preload:


1. Branded Video or Slideshows

Short, high-quality videos or presentations (200–500MB, MP4, 1080p) that showcase your brand’s story or products grab attention. You can use Adobe Premiere Pro or Canva.


2. Catalogues and Brochures

Professional PDFs of product guides or company profiles (under 50MB) are vital for B2B and B2C campaigns. Design them for offline use with links to your website.


3. Interactive Content

Capture interest with HTML-based e-brochures or simple branded games (under 100MB). We offer personalised novelty flash drives that pair well with creative campaigns and are perfect for standing out at regional events.


4. Special Offers and Vouchers

To spark action, include small PDF or text files (under 10MB) with exclusive discounts or event invites. Add a clear call-to-action link to your site. These work well for campaigns at Adelaide’s small business events.


5. Informative Resources

Whitepapers or case studies (5–20MB, PDF or ePub) build credibility. Keep them concise and visually sharp.


6. Software or Demo Versions

For tech brands, add trial software or product demos (500MB–2GB) compatible with Windows and macOS.


Tips for Managing Files

  • Stay Organised: Group files in folders like “Videos” or “Offers” for easy access.

  • Keep Files Lean: Compress videos or images using HandBrake or TinyPNG.

  • Add a ReadMe: Include a small TXT or PDF (under 1MB) with instructions and contact details.

  • Secure Content: Use read-only settings or Kingston’s encrypted drives for sensitive files.

  • Check Compatibility: Test files on multiple devices before sharing.

  • Track Success: You can use QR codes or website links in your files to measure your campaign's success.


Picking the Right USB Drive

Our 16GB USB drive options deliver fast transfers for seamless file access. USB Planet offers eco-friendly, custom designs for marketing campaigns and additional services like pre-loading your content on the drives that align with your brand. Always source from reputable suppliers to ensure quality and reliability.


  • Match Your Brand: Select designs or colours that reflect your brand identity for a cohesive look.

  • Prioritise Speed: Opt for USB 3.0 drives like SanDisk’s Ultra Fit for quicker data transfers.

  • Consider Durability: Choose sturdy models to withstand frequent use at events.

  • Go Eco-Friendly: We offer eco-friendly options such as our custom bamboo USB drives in 16 GB.

  • Bulk Buy Smart: Order from trusted vendors with warranties to avoid defects.


Load Up 16GB of Brand Power and Let It Loose

Turn 16GB USB drives into powerful marketing tools with engaging content. Load your drives, share them at Australia’s next big event, and drive your brand forward. Get a free quote on your chosen USB drives now!

 
 
 

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